Have your Facebook posts and updates been getting less attention than it used it? Well Facebook has gone through a number of changes and it has changed the way it determine what posts appear on each individual user’s news feed. This three part article series will explain to you how Facebook determine what posts gets displayed on which individual’s news feed.
It uses an algorithm which takes into account three variables, your relationship with the individual (affinity), how popular the posts are (weight) and how old is the post (time decay). Below is an infograph explaining this.
This is a three part mini-series, part II and part III are available at
Part II is available at: Infograph on Facebook Page Marketing Part 2
Part III is available at: Infograph on Facebook Page Marketing Part 3